Founded in 2002, GoPro has (and continues) to provide unmatched camera quality for the world of extreme sports and cinema. GoPro's mobile application, Quik, allows users to seamlessly import and edit media from multiple devices on a cloud-based storage system. Through this, Quik provides a secure and reliable subscription platform, while maintaining 100% original quality.
GoPro's Quik application provides the opportunity for users to experience exclusive features and video editing capabilities. Rather than the latest device being the application's selling point, Quik sought to increase awareness around the convenience and ease of storing memories on its cloud-based service. In doing so, users could experience exclusive offers and benefits if they choose to pursue owning a device of their own.
The Quik application needed its user interface redesigned to reflect research and testing related to first-time user experiences. Identifying these individual opportunities served as the foundation to redeveloping the internal application experience. Each point of interaction was taken into consideration throughout the entirety of the redesign, creating a larger introduction of users to GoPro's mobile applications, desktop software, and physical products alike.