an identity steeped in tradition
The handwritten aesthetic used in Panama's logo and tagline emphasizes its humanistic brand experience. Its burst element represents a kaleidoscope of intersecting identities, growth of natural elements, and sounds vibrating throughout the country. Its accent mark uses elements derivative of its burst, emphasizing consistency across materials. Its tagline reflects the native languages spoken throughout the country.
Focusing on Heritage Routes
The Heritage Routes are found within the Architecture of the Panama Brand. These are to be used secondarily, in conjunction with the Panama mother brand. These heritage icons are to be used to identify their appropriate landmarks and attractions across the entire country of Panama. For example, a brochure highlighting an architectural site or historic building may use the gold culture icon. A sign for a local beach will use the blue icon. Natural excursions will use green.