GNI's website experience serves as a visual hub to assist users in selecting tools offered by Google from their ever-growing, versatile resource collection. The design focuses on the introduction of GNI's brand messaging, three brand pillars, and a plethora of information backed by research. Each section has a characterized look and feel that feels individual in experience, but consistent in its aesthetic approach.
Getting straight to the point
The Impact Report landing page uses a system that allows users to seamlessly navigate between overarching topics and the subtopics relative to each of them. Numbers are called out through a curated design system, and case studies are highlighted through elements that help personify a subject. Lastly, each statistic is represented visually, with the opportunity to dive deep into case studies across each subsection.